Social Media Strategist and Creative based in Houston, Texas. Currently strategizing media at The Home Depot.
Intro
Senior Social Media Strategist with 8+ years of experience leading full-funnel social, creator, and content strategies for DTC, retail, and CPG brands. Proven ability to translate business goals into scalable social systems that drive engagement, revenue, and platform growth. Experienced owning strategy, managing multi-million-dollar budgets, launching creator programs, and partnering cross-functionally to deliver measurable results across TikTok, Meta, Pinterest, YouTube, and email ecosystems.
Skills
Social Media Strategy
Developing multi-platform strategies that drive engagement, discovery, and audience growth across Instagram, TikTok, Pinterest, and LinkedIn.
Influencer & Creator Marketing
Building creator partnerships and influencer programs that generate authentic content, increase brand visibility, and strengthen community engagement.
Digital Campaigns & Paid Media
Planning and optimizing digital campaigns across social and email channels, aligning creative, targeting, and budget to improve reach, engagement, and conversion.
Content & Brand Storytelling
Creating educational and trend-led content strategies that translate brand messaging into engaging social, video, and editorial formats.
Analytics & Performance Insights
Using data and reporting tools to measure campaign performance, identify opportunities, and refine strategy to improve marketing outcomes.
About
All works on this site are the property of my clients and are featured here with their express permission.